A visual identity represents the wonderful tourism in Con Dao Island combining iconic activities with the breathtaking nature that visitors can’t miss when travelling here.

Con Dao tourism is being developed in accordance with the sustainable development policy to uphold a harmonious relationship between economic innovation and the preservation of historical and cultural artifacts, sea forests, and regional security and safety.

Visitors feel comfortable when looking at the logo. The letters C and D (shortened form of Con Dao) are subtly revealed by the unique components. Images of nature, history, and island life will be recalled for viewers.

In addition, they are also represented through color. The colors red stands for our country's heroic past, the jade green for the environment, and yellow represents the Vietnamese proverb "red blood, yellow skin" for the people.

The travel guide for tourists are divided into 3 categories base on 3 main colors: yellow- lifestyle explore, red- spiritual tourism, jade green - nature discover.

The OOHs designed to deliver both the identity and unique images to promote specific destinations.

Not only used in physical products, but the identity also applies to a digital platform to promote Con Dao island consistently.