Branding identity for a vegan cosmetic brand with Sweet Gourd extract that created a sustainable relationship between business, products, and people.

With a passion to create green cosmetics, Veggy stands for three principles: respect for the natural ingredient, improvement of the sustainable process, and serving a quality product.

Smooth, Sustainable, Natural, Creammy

Based on the golden ratio, the identity represents perfection in products and overwhelming enjoyment.

With the flexible thick lines, its characteristics are more elegant, feminine and vulnerable.

There are 2 versions of the identity, full text and abridged type.

With the tagline “The Nature’s Touch”, the natural element has been put into the identity in a shape of a leaf - a part of letter Y. 

Packaging are designed based on raw materials that highlights the beauty of sustainable lifestyle.